The 市场营销 major in the Schroeder School of Business offers students a thorough understanding of the demographic, 社会, 经济, 技术, 环境, and cultural factors influencing the demands for consumer and industrial 货物 和服务.

Through a better understanding of the buyer and seller behaviors within the context of the overall market environment, graduates of the UE 市场营销 major have a strong capacity for planning and executing the conception, 定价, 促销活动, and distribution of ideas, 货物, 和服务. 有了这些技能, our alumni find rewarding careers in the areas of advertising, 市场营销, 神经营销学, 促销活动, 公共关系, 和销售.

What makes our 市场营销 program distinctive?

连接: We provide you with hands on 市场营销 planning experience and connect you with businesses and leaders in 市场营销.

• Connect with energetic 市场营销 professionals and successful entrepreneurs.
• Conduct 市场营销 projects with local and global business owners.

严谨: We provide the academic rigor you will need to be a successful 市场营销 professional.

• 100 percent of 市场营销 students complete an internship.
• Learn SPSS, the most popular statistical analysis software for marketers.
• Compete in teams, on 市场营销 project and take pride in your success with business clients.
• Be mentored by professionals in our highly successful Professional Selling and Sales Management course led by Dr. 罗伯•蒙哥马利.
• Study Strategic 市场营销 Management, 市场研究, and Digital 市场营销, among other courses from our talented faculty.

明亮的期货:

• Recent employments: Berry Global, 攀登运动, 能源系统组, 莫霍克行业, 目标, TQL等等.
• 2020 Schroeder School Seniors placed in the 79th percentile in 市场营销 on the Major Field Test among 500 business schools.

Bachelor of Science in Business Administration, 市场营销 Major

This degree requires completion of 124 semester hours, allocated as follows: